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Here are 3 Best Practices for SMS Marketing Campaigns

The Movement Control Order (MCO) is back in effect today, so SMS marketing campaigns are everywhere. Home (OOH) and radio marketing campaigns are slowly but surely losing traction when most people stay at home - making way for SMS marketing. How can you stand out from the crowd if SMS marketing campaigns and SMS for businesses are on the rise? Personalized SMS marketing materials appeal to consumers on a personal level, which is how businesses can reach them.

Personalize your messages

It's easy to read, short, and simple to send an SMS. Personalized messages have high open rates and click-through rates, making them even more effective. Always address your consumers by name when crafting personalized SMS marketing material. To receive SMS marketing materials, consumers must opt in to receive them, which requires them to provide their full name and mobile number.

In addition, whenever possible, use branded links. Links with branded names and keywords are customized links that promote a particular brand. A branded link is found at, where the brand is displayed next to the product. You will set yourself apart from your competitors by utilizing such links to ensure that your URL is credible and to strengthen brand recall.

Ensure that your message is clear, accurate, and includes a call-to-action

When messages are broadcast to the masses, they may have different meanings. Even though it is unfavorable, it can still be prevented. Clearness, conciseness, and accuracy are the keys to effective messaging. If you are blasting out details about an amazing promotion, include important details such as discount rates and validity to create urgency. Keep your announcement simple and avoid filler words, jargon, and unnecessary abbreviations if you are blasting it out. Don't forget to include a Call-To-Action (CTA) at the end. Here's a simple way: Click here! There's no time like the present! This should be sufficient.

Always remain relevant

Find out what motivates your target audience by using all the resources and databases available to you. Location and demographics, like age and gender, are good ways to segment your audience.

Send a time-sensitive promotion for a Beauty & Fashion brand in Pavilion Kuala Lumpur to only the ladies in their mid-20s in the area to receive a message. By doing so, you will be 100% relevant to your prospects and more likely to get them to convert into paying customers. Additionally, you can tailor your messages based on the behavior of your consumers, such as when they abandon their online cart, when they visit your retail store, etc. You will need to tailor your messages according to the nature of your business in order to remain relevant.

Sheikh Irfan

Sheikh Irfan

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